In the next week or so I’m actually going to be migrating a lot of my articles over from JoshAlbert.com and doing a little restructuring to this site. I had been blogging for a while over at JoshAlbert.com, but was always a little hesitant about it. I mean I don’t have a problem with people knowing who’s writing the articles around here, it’s more an issue of branding my PersonalName.com.
I had been writing mainly running articles over at JoshAlbert.com and really didn’t want the name “Josh Albert” to become synonomous with just running. I’m a multi-faceted creature as I’m sure many people are and to having myname.com becoming synonomous with one particular thing (running, fitness advice, productivity advice, etc.), made me a little nervous. I would rather brand a different name and make JoshAlbert.com a portfolio site of sorts outlining my accomplishments and everything that I do. That way if someone searches me out specifically they’ll at least have the option of choosing between this site or my portfolio site depending on what their looking for.
As an example not to point anyone out, but I saw someone start up an internet marketing site one time, under their personal name, have them totally blow up and get huge and then go off and start a health site and to me it just seemed weird. I mean here is this savvy internet marketer, that’s all of a sudden an expert in the health industry. A lot of that issue could have been avoided if they had just used a brandable name of sorts for the internet marketing site. As a result TheirName.com will always be synonymous with the internet marketing industry and make the barrier to entry for their name into other realms that much tougher. ***Don’t confuse this with something like twitter though as I feel in most cases it goes a long way to adding a bit of credibility to yourself to use your own name there.
Anyway look forward to some new posts as well as some of my old posts getting posted up here shortly.